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Huntsman Cancer Institute

Brand Guide

Messaging

Visuals

Resources

Our brand is the face we present to the world. It helps build a recognizable identity and reinforces our reliability and professionalism to patients, their loves ones, and our community at large. The goal of this guide is to ensure consistency in message, tone, and look across our communication materials, which supports our mission, vision, and guiding principles.

Huntsman Cancer Institute's Communications Office oversees brand and logo use. Request brand approval before you publish, print, or produce materials: allc@hci.utah.edu.

Messaging

Editorial Style Guide

This style guide is designed to ensure professionalism, consistency, and readability across all Huntsman Cancer Institute communications. We adhere to the principles of while maintaining a voice and tone that is reflective of our mission, vision, and principles. University of Utah staff can also reference the U鈥檚 Marketing and Communications . We base these standards on , , and Huntsman Cancer Institute-specific preferences. 

Have a style question? Email Hannah.Murdock@hci.utah.edu.

Use the alphabetical guide below or download a PDF version.

    • A

      • List degrees in order from highest to lowest. When listing MD and PhD, MD should go first.

        Degree Type Alternative Format Abbreviation
        associate鈥檚 degree    
        bachelor鈥檚 degree

        bachelor of science degree

        or

        bachelor of arts degree

        BS

        or

        BA
        尘补蝉迟别谤鈥檚 degree

        master of science degree

        or

        master of arts degree

        MS

        or

        MA

        doctoral degree

        (not doctorate degree)

        		 doctorate PhD
        doctor of medicine

        doctoral degree or doctorate

        (not doctorate degree)

        		 MD

        If you must make an abbreviation plural, add "s" but no apostrophe (e.g., BAs, PhDs).

        In roster lists and print publications such as the annual report, avoid listing professional certifications or credentials such as CHES, FACS.

      • Lowercase when the title is a description (e.g., Don Milligan, executive director of the Cancer Hospital at Huntsman Cancer Institute).

        Capitalize only when a formal title precedes a name and acts as part of the name (e.g., President Randall but University of Utah president Randall).

        Note that academic titles belong with academic institutions:

        • Correct: associate professor of internal medicine at the University of Utah
        • Incorrect: associate professor at Huntsman Cancer Institute

        Physician and researcher names should include these elements in this order:

        • Name and credentials
        • Job description at Huntsman Cancer Institute
        • Professor rank, followed by department or college at the University of Utah
          • Use department name for the School of Medicine, College of Pharmacy, and College of Health.
          • For nursing, use 鈥淸professor rank] of nursing.鈥
          • For dentistry, use 鈥淸professor rank] at the University of Utah School of Dentistry鈥

        Examples:

        • Jason Hunt, MD, head and neck surgeon at Huntsman Cancer Institute and professor of surgery at the University of Utah
        • Sheetal Hardikar, MBBS, PhD, MPH, cancer epidemiologist at Huntsman Cancer Institute and assistant professor of population health sciences at the University of Utah

        Press releases and non-patient stories:

        • Use last name alone on second reference.
        • Do not use Dr., Mr., Mrs., Miss, Ms.

        Patient stories:

        • Use Dr. on second reference for medical doctors.

        Avoid title/description upper/lowercase mixes:

        • Correct: law professor Larry Litigate (a description) or Professor Larry Litigate (a title).
        • Incorrect: law Professor Larry Litigate

        Put lengthy titles after names not before (e.g., Jane Doe, MD, associate vice president of population health at the University of Utah). For clarity, use semicolons instead of commas to separate names with multiple degrees or lengthy titles.

        Abbreviate Sen., Rep., Gov., Lt. Gov. (but not Pres.) before a name (e.g., Rep. Ben McAdams, Sen. John Curtis).

        Do not abbreviate the former title of a person since it has become descriptive (e.g., former president Barack Obama).

      • Well-known acronyms can be used on first reference (e.g., HIV, URL).

        • First reference: Spell out less immediately recognizable acronyms followed by the acronym in parentheses鈥攅.g., ductal carcinoma in situ (DCIS).
        • Second reference: Use the acronym only (e.g., DCIS).

      • Lowercase, even when the title that follows is capitalized.

        • Correct: acting Dean Boris Kuznetsov

      • In text, use 250 South 500 (not 5th) West. 

        Spell out and capitalize these street names:

        • First through Tenth (e.g., Ninth Avenue, not 9th Avenue)
        • North (not N.) Temple and South (not S.)
        • Campus Drive 

        Spell out state names except when writing a mailing address that requires the two-letter state abbreviation (e.g., UT). 

        Check with the or for the latest information about addressing envelopes or packages.

      • Lowercase (e.g., the central administration, the Biden administration).

      • The age group ranging from 15 to 39 years old. Capitalize only when part of a proper noun (e.g., Adolescent and Young Adult Cancer Awareness Week). 

        • First reference: adolescent and young adult (AYA)
        • Second reference: AYA (plural: AYAs)

      • Not "advanced directive." 

      • Preferred over "advanced practice provider."

        • First reference: advanced practice clinician (Note the 鈥渄鈥 in 鈥渁dvanced.鈥)
        • Second reference: APC

      • Not "advisor."

      • Use numerals for a specific age (e.g., She is 27 years old).

        Spell out decade age ranges (e.g., She is in her twenties).

        Use aged, not age, if needed for context (e.g., People aged 55鈥65). 

      • Capitalized. May appear with 鈥淎merican Indian鈥 in reference to a specific demographic group in research materials, formatted as follows: American Indian/Alaska Native (AI/AN); American Indians/Alaska Natives (AI/ANs).

      • Use 鈥渁lumni鈥 (formal plural) or 鈥渁lums鈥 (informal plural) or 鈥渁lum鈥 (singular).

      • Print content: Lowercase, with periods but no spaces.

        Web content: Lowercase, with no periods and no spaces.

        When writing 12 pm, use 鈥渘oon鈥; 12 am, use 鈥渕idnight,鈥 but not 鈥12 noon鈥 or 鈥12 midnight.鈥 If the time is on the hour, do not include :00 with the hour when using am or pm (e.g., 5 pm. not 5:00 pm).

      • Capitalized. May appear with 鈥淎laska Native鈥 in reference to a specific demographic group in research materials, formatted as follows: American Indian/Alaska Native (AI/AN); American Indians/Alaska Natives (AI/ANs). 

        Note: When mentioning a specific person, the preference is to name the individual鈥檚 tribe/nation.

      • Use only when it is part of an organization鈥檚 formal name (e.g., Johnson & Johnson, Proctor & Gamble). 

      • Include a 鈥1鈥 before a toll-free area code and offset with dashes, not parentheses (e.g., 1-800-555-1234).

      • Huntsman Cancer Institute treats patients from the five-state Mountain West, including Utah, Idaho, Montana, Nevada, and Wyoming.

        When listing those five states, use in the order listed above.

        This area comprises 17% of the continental U.S. landmass, a larger geographic region served than any other Cancer Center in the country. 

        See catchment area entry.

        • First reference: artificial intelligence (Spell out and lowercase)
        • Second reference: AI (capitals and no periods)

      • The name of both the art program and the person who leads the program at Huntsman Cancer Institute鈥檚 Wellness and Integrative Health Center. 

        Note the capitalization and hyphenation.

      • Use present tense to attribute quotes (e.g., he says, she says).

        Exception: Use past tense if the reference is specifically time-related (e.g., 鈥淭his new research space is essential to our mission,鈥 Cairns said at the event).

      • Capitalize (e.g., Lung Cancer Awareness Month, World Ovarian Cancer Day).

        If the awareness month, week, or day is tied to a specific organization, refer to the organization鈥檚 website for wording and formatting.

      B

      • Avoid using battle metaphors (e.g., cancer is a fight, cancer is a war, conquering cancer, defeating cancer, he lost his battle with cancer).

        Such language may imply people who die from cancer gave up or didn鈥檛 try hard enough.

      • Before the Common Era. Not 鈥淏C.鈥 Use full capitals without periods. Use 鈥淐E鈥 (Common Era), not 鈥淎D.鈥

      • Use the full name of Huntsman Cancer Institute buildings on first reference:

        First reference Second reference Internal/informal
        Huntsman Cancer Institute   HCI (on second reference)
        Huntsman Cancer Institute Hospital (Note: Use to refer to the building itself or a hospital-specific job title.) the cancer hospital  
        The Kathryn F. Kirk Center for Comprehensive Cancer Care and Women鈥檚 Cancers the Kathryn F. Kirk Center HCI-HN
        Huntsman Cancer Institute Hospital North Cancer Hospital North HCI-HN
        Huntsman Cancer Institute Hospital South Cancer Hospital South HCI-HS
        Jon M. Huntsman Cancer Research Center at Huntsman Cancer Institute   Research North or HCI-RN
        The Primary Children鈥檚 and Families鈥 Cancer Research Center at Huntsman Cancer Institute   Research South or HCI-RS
        The Senator Orrin G. Hatch Proton Therapy Center Proton Therapy Center

         

        Note: When part of a building name, 鈥渢he鈥 should be capitalized only if it appears at the beginning of a sentence.

        • Correct: The Primary Children鈥檚 and Families鈥 Cancer Research Center has a gym for our employees.
        • Also correct: The gym at the Primary Children鈥檚 and Families鈥 Cancer Research Center is available to all employees.

        See also Huntsman Cancer Institute entry.

      • Always precede lists with a complete sentence. Start each bullet with the same part of speech for consistency. Use of 鈥渢he following鈥 is acceptable but rewording is preferable.

        Items in the list should have an initial capitalization. Omit punctuation if the list item is not a complete sentence.

        Use numbers only when items follow a specific order.

        If you need help finding your clinic, follow these steps:

        1. Go to the information desk on the first floor.
        2. Ask the desk attendant to call your care coordinator.
        3. Wait for your care coordinator to greet you and walk you to your appointment.

        Otherwise, use bullets.

        Our expertise covers all areas of sarcoma care:

        • Evaluation
        • Diagnosis
        • Treatment
        • Long-term follow-up and survivorship
      C

      • Capitalize when used in reference to Huntsman Cancer Institute鈥檚 National Cancer Institute designation (e.g., Our Cancer Center has more than 200 members).

        See also National Cancer Institute-designated Comprehensive Cancer Center entry.

        • First reference: Cancer Center Support Grant (CCSG)
        • Second reference: CCSG

      • Avoid unnecessary capital letters. Too many capitals detract from the message, slowing and distracting the reader.

        For headline capitalization, see headlines entry.

        See academic, professional, and government titles entry for capitalization of these terms.

      • Huntsman Cancer Institute鈥檚 catchment area includes Utah, Idaho, Montana, Nevada, and Wyoming.

        Use the term 鈥渃atchment area鈥 in Cancer Center Support Grant (CCSG) materials and other content for scientific audiences.

        For general audiences, use 鈥渁rea we serve.鈥

        • First reference: Centers for Disease Control (Note: "Centers" is plural.)
        • Second reference: CDC

      • Spell out on first reference (e.g., chief executive officer).

        Spell out the CEO's full first name in all public-facing materials:

        • Correct: Bradley Cairns, PhD, Huntsman Cancer Institute CEO

      • Can be used as a noun (e.g., He is the committee chair) or a verb (e.g., She chairs the committee).

        See also vice chair/vice president entry.

      • Two words, hyphenated when used as a noun or adjective (e.g., The patient check-in desk is left of the lobby).

        Two words, no hyphen when used as a verb (e.g., Please check in at the desk). 

      • One word when used as a noun (e.g., The patient scheduled her checkup). 

        Two words when used as a verb (e.g., The doctor will check up on the patient).

      • Capitalize 鈥淧hase鈥 and use numbers (e.g., Phase 1, Phase 2, Phase 3).

      • Capitalize the formal name of University of Utah colleges (e.g., School of Medicine).  

        Lowercase informal references (e.g., the law school). 

      • Capitalize first word after a colon in these cases:

        • When a colon introduces one or more complete sentences
        • When it is a proper noun or is a term that would normally be capitalized
        • In headlines and subheads

        Lowercase the first word after a colon in these cases: 

        • When what follows the colon is not a complete sentence
        • When introducing a list or series in a sentence

        When introducing a list, only use a colon after a complete introductory statement:

        • Correct: We provide many inpatient services: acupuncture, massage therapy, and music therapy.
        • Incorrect: We provide many inpatient services including: acupuncture, massage therapy, and music therapy.

      • Always use a serial comma (also called an Oxford comma).

        • Correct: We focus on research, patient care, and education.
        • Incorrect: We focus on research, patient care and education.
        • First reference: Community Advisory Board (CAB)
        • Second reference: CAB

      • Use 鈥淐OVID鈥 over 鈥渃oronavirus.鈥

      • Not 鈥淐AT scan.鈥

      D

      • A punctuation mark that is longer than a hyphen. Do not add spaces on either side of a dash.

        Use an en dash (鈥) for the following:

        • Age ranges (e.g., ages 5鈥7)
        • Times (e.g., 1鈥2 pm)

        Use an em dash (鈥) for the following:

        • A parenthetical thought, similar to a comma, colon, or parenthesis (e.g., Our aim is clear鈥攑rovide the best care possible for our patients.)

      • Plural form of 鈥渄atum.鈥 Data takes a plural verb (e.g., The data are compiled from U.S. cancer registries).

      • One word.

      • Dates should follow this order: month (spelled out), day (numeral), year (numeral).

        Include a comma after dates (e.g., She was diagnosed on February 12, 2017, and began treatment the next day).

        When the date doesn鈥檛 include the specific day, omit commas (e.g., She was diagnosed in February 2017 and began treatment that month).

        See also years entry.

      • Capitalize when used as a formal title before a name (least preferred method) (e.g., Dean Kelly Tappenden).

        Lowercase in other uses (e.g., Kelly Tappenden, dean of the college; the dean).

      • Italicize the name of Huntsman Cancer Institute鈥檚 official podcast. Do not capitalize the word 鈥減odcast鈥 since it is not part of the official name (e.g., I listen to the Delivering a Cancer-Free Frontier podcast in my car).

        Only use "Delivering a Cancer-Free Frontier鈩" (note the trademark symbol) as a tagline and not in running text.

      • Spell out and capitalize proper names of all Huntsman Cancer Institute departments, programs, and clinics on the first reference.

        If referenced more than once, include the acronym in parentheses, and use the acronym for subsequent references鈥攅.g., Huntsman Cancer Institute Acute Care (HAC).

        Capitalize the word "Program" when part of the proper name (e.g., Cell Response and Regulation Program).

        Check these sites for official names of most departments, clinics, and programs at Huntsman Cancer Institute: 

                   Note: Use Sheila S. and David P. Gardner Bistro on first reference and The Bistro thereafter.

                   Note: Use Linda B. and Robert B. Wiggins Wellness and Integrative Health Center (may use Wellness and Integrative Health Center on second reference).

         Departments and programs not listed on website: 

        • Gift Shop HCH-4 鈥 Huntsman Cancer Institute Hospital inpatient 4th floor
        • HCH-5 鈥 Huntsman Cancer Institute Hospital inpatient 5th floor
        • Huntsman Intensive Care Unit (HICU); HICU on subsequent references
        • Huntsman Cancer Institute Clinic at Farmington Health Center
        • Huntsman Cancer Institute Clinic at South Jordan Health Center
        • Huntsman Cancer Institute Clinic at Sugar House Health Center 

        Frequently referenced internal departments and offices: 

        • Clinical Trials Office (CTO)
        • Communications and Public Affairs
        • Community Outreach and Engagement (COE)
        • Huntsman Cancer Institute Information Technology (HCI-IT)
        • Environmental Services
        • Facilities and Operations
        • Finance and Purchasing Department
        • Research Administration

      • Lowercase diseases and syndromes (e.g., hereditary nonpolyposis colon cancer). 

        Exception: Diseases named for someone (e.g., Ewing sarcoma or Lynch syndrome).

        Note: 鈥淒isease鈥 and 鈥渟yndrome鈥 are always lowercased. 

        See also eponymous disease names entry.

      • Note the spelling and formatting of these major donors:

        • 5 For The Fight 
        • The Church of Jesus Christ of Latter-day Saints 
        • d艒TERRA International
        • The Jon M. and Karen Huntsman Family 
        • Qualtrics 
        • The Sigma Chi International Fraternity 
        • The Spencer and Kristen Kirk Family

      • Programs, areas, or rooms with a formal donor name must always include that donor name on first reference. 

        Commonly used programs are listed below. Verify other named spaces with Huntsman Cancer Foundation. 

        • Linda B. and Robert B. Wiggins Wellness and Integrative Health Center
        • G. Mitchell Morris Cancer Learning Center (CLC)

        See also Buildings entry.

      • Lowercase generic drug names. Capitalize brand names.

      E

      • No hyphen even when used as a compound adjective before a noun (e.g., early career faculty).

      • Use three periods.

        When used in the middle of a sentence, omit spaces on either side (e.g., Huntsman Cancer Institute is transforming cancer research...bringing hope to patients and families worldwide).

        When used at the end of the sentence, include a space after the ellipsis: (e.g., Huntsman Cancer Institute is transforming cancer care... We provide comprehensive care to catch cancer at its earliest, most treatable stages).

      • Lowercase, no hyphen. 

        When an email address is used in a sentence, punctuate as usual (If the email address ends the sentence, end with a period).

      • Place immediately after the title and follow normal capitalization rules as found in academic, professional, and government titles entry:

        • Professor Emeritus Dennis Shrieve
        • Dennis Shrieve, professor emeritus of radiation oncology

      • Capitalize endowed chair titles as proper names (e.g., Alana Welm, PhD, is the Ralph E. and Willia T. Main Presidential Endowed Chair in Cancer Research).

      • Drop the possessive 鈥渟鈥 at the end of diseases originally named after their discoverers.

        • Correct: Hodgkin lymphoma or Ewing sarcoma
        • Incorrect: Hodgkin鈥檚 lymphoma or Ewing鈥檚 sarcoma

        See also disease entry. 

      • Use this term rather than 鈥渟enior director鈥 when referring to Huntsman Cancer Institute鈥檚 directors. Use 鈥渙f鈥 rather than 鈥渇or.鈥 Use 鈥淐EO Cabinet鈥 when referring to the collective group of executive directors.  

        • Correct: Executive Director of Finance
        • Incorrect: Senior Director for Finance

        For a complete list of executive directors, see the Executive Leadership webpage.

        • First reference: External Advisory Board (EAB)
        • Second reference: EAB 
      F

      • Use farther for physical distance and further for figurative distance.

        • First reference: frequently asked questions
        • Second reference: FAQ (plural is FAQs, no apostrophe.)

      • Use "fewer" when referring to countable nouns.

        • Correct: There are fewer than 10 applicants for the job.
        • Incorrect: There are less than 10 applicants for the job.

        See less entry. See also over, more than entry.

      • Internal building floors are called 鈥渇loors.鈥

        • Correct: first floor
        • Incorrect: 1st floor or floor 1

        Exception: Digits are permitted in designed pieces and for directions and wayfinding purposes, including bulleted lists, such as 鈥6th floor.鈥

        Use 鈥渓evel鈥 when referring to lower levels, such as 鈥渓evel A鈥 or 鈥渓evel B,鈥 and for parking structures. 

      • Hyphenate when used as a noun or adjective (e.g., The surgeon scheduled a follow-up).

        No hyphen when used as a verb (e.g., The coordinator will follow up with the patient). 

        • First reference: Food and Drug Administration (FDA)
        • Second reference: FDA

      • Note capitalization and apostrophe after 鈥渟.鈥

      • A geographic area with fewer than seven people per square mile.

        See also rural entry. 

      • Acronym for 鈥渇ull-time equivalent.鈥 Use all uppercase.

        Note: The term 鈥淔TE employee鈥 is not redundant. 

      • Two words. Hyphenate when used as a modifier.

        • Correct: She works full time.
        • Also correct: He鈥檚 a full-time artist. 

      • One word, no hyphen.

      G

      • Italicize gene names but not protein names.

        • Correct: RAS gene
        • Also correct: RAS protein

      • Not 鈥済enetics counselor.鈥

      • Use a comma after a city and state or city and country (e.g., Huntsman Cancer Institute is in Salt Lake City, Utah, on the University of Utah campus and Paris, France, is on my bucket list).

        Spell out states except as part of an address.

        • Correct: Salt Lake City, Utah
        • Incorrect: Salt Lake City, UT

        See addresses entry for correct form for U.S. Postal Service.

        Lowercase directions (e.g., north, south, northeast, northern, etc.). 

        • Exception: Capitalize when these words designate regions (e.g., the Northeast, the West Coast, Western states, Mountain West). 

      • Avoid using unless as part of an official program or department name (e.g., University of Utah Geriatrics Division). 

        See also senior entry.

      • Spell out instead of using symbols in patient/general public materials.

        • Correct: beta
        • Incorrect: 尾
      H

      • Use double quotation marks in headlines and subheads.

        Capitalize first and last words and all other major words (nouns, pronouns, verbs, adjectives, adverbs). Capitalize prepositions of five letters or more.

        • Common mistakes: Not capitalizing forms of the verb "to be," such as "am," "are," "be," and "is"; not capitalizing the pronoun "it."

        Useful tool for capitalizing and formatting headlines: titlecaseconverter.com

      • Two words.

        • Exception: Use one word when it is the proper name of an organization (e.g., Primary Healthcare).

      • 鈥淗ealth care provider鈥 and 鈥減rovider鈥 are acceptable as general terms for anyone who works on a care team. However, for health literacy, specific terms such as 鈥渄octor,鈥 鈥渘urse,鈥 or 鈥渕edical assistant鈥 are preferred.

      • Preferred over 鈥渉ematological.鈥

      • Hyphenated when used as a modifier (e.g., high-risk families).

        • Exception: Huntsman Cancer Institute鈥檚 High Risk Cancer Clinics

      • Capitalize and format holidays as follows:

        • Doctors鈥 Day
        • Father鈥檚 Day
        • Mother鈥檚 Day
        • Nurses Week
        • New Year鈥檚 Day
        • New Year鈥檚 Eve
        • Pioneer Day
        • Presidents鈥 Day
        • Saint Patrick鈥檚 Day
        • the Fourth of July (spell out Fourth)
        • Valentine鈥檚 Day
        • Veterans Day (no apostrophe)

      • One word.

        • First reference: Huntsman Cancer Institute Huntsman at Home鈩 (Note: Include trademark symbol.)
        • Second reference: Huntsman at Home

      • Huntsman Cancer Foundation is the philanthropic partner of Huntsman Cancer Institute. Use Huntsman Cancer Institute Foundation branding for donor-facing materials.

        • First reference: Huntsman Cancer Foundation (HCF)
        • Second reference: HCF

        Do not use 鈥渢he鈥 before Huntsman Cancer Foundation. 

        • Exception: Use 鈥渢he鈥 before the name when it acts as a modifier (e.g., the Huntsman Cancer Foundation website).

      • Use the full name 鈥淗untsman Cancer Institute鈥 on each reference. 

        • Exception: May use 鈥淗CI鈥 on second reference in internal communications. 

        Do not use 鈥渢he鈥 before Huntsman Cancer Institute. 

        • Exception: Use 鈥渢he鈥 before the name when it acts as a modifier (e.g., the Huntsman Cancer Institute website).

        See also buildings entry.

      • Use hyphens after prefixes in these cases:

        • When the second element must be capitalized (e.g., pre-Columbian, non-LDS)
        • When compound words must be distinguished from homonyms (e.g., recover vs. re-cover)
        • When the second element has more than one word (e.g., non-English-speaking people).
        • When the last letter of the prefix and the first letter of the following word are the same (e.g., pre-engineering, anti-intellectual).

        鈥淐o-鈥 and 鈥淪elf-鈥 are commonly hyphenated (e.g., co-director and self-exam).

        Use hyphens in compound modifiers to enhance clarity (e.g., well-known author, bluish-green color).

        • A common misuse: Hyphens are not used after the adverb 鈥渧ery鈥 and adverbs that end in 鈥-ly鈥 (e.g., very good report, easily remembered rule).

        See non-, pre-, and post- entries. 

      • Use hyperlinks for relevant information rather than generic terms and include a complete call to action.

        Do not include acronyms in hyperlinks.

        • Correct:

        Include credentials in hyperlinked name. Do not hyperlink any punctuation that follows.

        • Correct:, is a Huntsman Cancer Institute investigator.
      I

      • No space between two initials before a last name.

        • Correct: C.J. Nguyen
        • Incorrect: C. J. Nguyen

      • Lowercase, even when the title that follows is capitalized.

        • Correct: Huntsman Cancer Institute welcomes interim Director John Jones.

      • The name of the regional health care provider.

        • First reference: Intermountain Health
        • Second reference: Intermountain
        • Never: IHC or Intermountain Healthcare

      • Comprises University of Utah leaders to promote partnership and discussion among more than 30 academic departments that contribute to Huntsman Cancer Institute鈥檚 mission.

        • First reference: Huntsman Cancer Institute鈥檚 Internal Advisory Board
        • Second reference: IAB 

      • Lowercase (e.g., Huntsman Cancer Institute investigator Chelsey Schlechter). 

      • Avoid using italics excessively for emphasis.

        See titles entry for use of italics for titles of works.

      • Possessive. Use 鈥渋ts鈥 to signify ownership (e.g., We provide care to catch cancer at its earliest stages).

      • Contraction. Use 鈥渋t鈥檚鈥 as a shortened term for 鈥渋t is鈥 (e.g., Be sun safe even when it鈥檚 snowing). 

      J

      • Use on the first full reference. Omit on second reference, meta, and summary. Do not use a comma before or after 鈥淛r.鈥 or 鈥淪r.鈥

        • Correct: Jon M. Huntsman Sr. is founder and principal benefactor of Huntsman Cancer Institute.
        • Incorrect: Jon M. Huntsman, Sr. is founder and principal benefactor of Huntsman Cancer Institute.
      L

      • Capitalize when using the name of a legislative body (e.g., the Utah Legislature or the Utah State Legislature).

        Lowercase when used as a general term or on second references (e.g., members of the legislature).

      • Use 鈥渓ess鈥 (not 鈥渇ewer鈥) for bulk or quantity or noncount nouns such as 鈥渨ater,鈥 鈥渕oney,鈥 鈥渟alt,鈥 etc.

        • Correct: I have less than $50.
        • Incorrect: I have fewer than $50.

        See fewer entry. See also over, more than entry.

      • Use 鈥渓evel鈥 when referring to lower levels, such as 鈥渓evel A鈥 or 鈥渓evel B,鈥 and for parking.

        See floors entry. 

      • One word, no hyphen.

      • Each is one word.

      • Hyphen between "non" and "small." No hyphen in 鈥渟mall cell lung cancer.鈥

      M

      • Capitalize and italicize when referring to Huntsman Cancer Institute Magazine (previously called Helix).

      • Use an apostrophe (possessive) when referring to the degree (e.g., 尘补蝉迟别谤鈥檚 program, 尘补蝉迟别谤鈥檚 degree, 尘补蝉迟别谤鈥檚 in communication).

        See academic degrees entry.

      • Use 鈥淢D鈥 after the name on first reference. Do not use 鈥減rofessor鈥 or 鈥淒r.鈥 before the name when also using 鈥淢D鈥 after the name.

        • Correct: Theresa Werner, MD (first reference) or Dr. Werner (second reference)
        • Incorrect: Dr. Theresa Werner, MD or Professor Theresa Werner, MD

        See academic, professional, and government titles entry.

      • See drug names entry. 

      • Use instead of 鈥12 am.鈥

        See also noon entry. 

      • Only use the terms 鈥渕ission鈥 or 鈥渧ision鈥 in relation to Huntsman Cancer Institute鈥檚 stated mission and vision. Either reword to avoid using those terms or include the specific language of our mission and vision.

        • Incorrect: This initiative underscores Huntsman Cancer Institute's mission to address health care for all.
        • Correct: This initiative underscores Huntsman Cancer Institute's commitment to address health care for all.
        • Also correct: This initiative underscores Huntsman Cancer Institute's mission to understand cancer from its beginnings, to use that knowledge in the creation and improvement of cancer treatments, to relieve the suffering of cancer patients, and to provide education about cancer risk, prevention, and care.

        Do not use articles when referring to our guiding principles:

        • Incorrect: the patient and community first
        • Correct: patient and community first
        • First reference: Mobile Cancer Screening and Education Clinic
        • Second reference: mobile clinic
        • Avoid: the bus
      N

      • For office or cubicle nameplates, do not include fellowships and remove the middle initial, unless specifically requested by the person.

        Follow this format: First Last, Degree (s).  

        Example:

        • Avoid: Thomas K. Varghese Jr., MD, MS, MBA, FACS
        • Preferred: Thomas Varghese Jr., MD, MS, MBA 

      • For patient stories, use first name on second reference. Otherwise, use last name on second reference.

        In general, do not use middle initials unless it鈥檚 to distinguish between two individuals with the same first and last names. If an individual specifies preference for use of a middle initial, use it.

        See academic, professional, and government titles entry.

        • First reference: National Cancer Institute (NCI)
        • Second reference: NCI
        • First reference: National Cancer Institute-designated Comprehensive Cancer Center (Capitalize each word except "designated.")
        • Second reference: NCI-designated Comprehensive Cancer Center

        See also Cancer Center entry. 

        • First reference: National Institutes of Health (NIH) (Note: 鈥淚nstitutes鈥 is plural.)
        • Second reference: NIH

      • Omit the hyphen in these common Huntsman Cancer Institute 鈥渘on-鈥 words:

        • Nonantigenic
        • Noncancerous
        • Noninfectious
        • Nononcogenic
        • Nonviable
        • Nonscientific

        See hyphens entry. 

      • Use instead of 鈥12 pm.鈥 

        See also midnight entry. 

      • Spell out Use figures
        Numbers zero through nine  Numbers 10 and above
        When a number begins a sentence (Rewording is preferred.)  
        Decade age ranges (e.g., She is in her twenties.) Ages (e.g., She is 27 years old.)
          Millions and billions (followed by denomination鈥攅.g., 2 billion) 
          If more than one number occurs in a sentence and at least one of those numbers is 10 or above (e.g., I bought 4 apples and 11 bananas).
          Data and measurements
          Dollars (For values less than one, spells out cents鈥攅.g., 50 cents not $0.50)
          Percentages (Always use % symbol. For values less than one, use a zero before the decimal point鈥攅.g., 0.5% not .5%)
          Ratios (e.g., a ratio of 2-to-1; a 2-1 ratio)

      • Use plural possessive for shared physical spaces (e.g., 苍耻谤蝉别蝉鈥 station). However, no apostrophe for 鈥淣urses Week.鈥

      O

      • Two words. Hyphenate when used as a modifier.

        • Correct: Many University of Utah students live off campus.
        • Also correct: Off-campus housing requires a commute to classes.

      • Not 鈥渙kay.鈥 Capitalize both letters.

      • A department within the University of Utah School of Medicine. Capitalize both words.

      • One word, no hyphen.

      • Spell out ordinals first through ninth and use numerals for 10th and above. The letters in ordinal numbers should not appear as superscripts (e.g., 122nd, not 122nd).

        See also numbers entry. 

      • Use 鈥渕ore than鈥 rather than 鈥渙ver鈥 for things that can be counted (e.g., We have more than 4,000 employees). 

        See less and fewer entries. 

      P

      • Not 鈥淧ap smear.鈥 Capitalize 鈥淧ap.鈥 

      • Place punctuation mark outside of parenthesis.

      • Avoid using the words "partner," "partnership," "partnering," as they can imply formal relationships between entities. Reword when possible.

      • Comprises the three interrelated components: PathMaker Scholars, PathMaker Bridge, and PathMaker Connect.

        Lowercase 鈥減rogram.鈥 Retain capitalization of "PathMaker" and proper nouns "Scholars," "Bridge," and "Connect."

      • Use figures and the percentage symbols (e.g., 1%, 2.5%). Note the use of decimals, not fractions.

      • One space, not two, between a period and the beginning of the next sentence.

      • Use person-first language to avoid defining someone by the disease or condition they have.

        • Correct: person with cancer or people with diabetes
        • Avoid: cancer patient or diabetics

        Whenever possible, use nouns such as 鈥減erson鈥 or 鈥渋ndividual.鈥 

      • Lowercase and include hyphens whether coming before or after a name.

        • Correct: physician-in-chief Sachin Apte
        • Also correct: Sachin Apte, physician-in-chief

      • Used to describe a person with an MD and a PhD. Lowercase and include a hyphen whether coming before or after a name.

      • Do not end with an apostrophe "s," even if the noun ends in "s." 

        • Incorrect: Cairns's role as CEO
        • Correct: Cairns' role as CEO

      • Omit the hyphen in these common Huntsman Cancer Institute "post-" words:

        • Postdoctoral
        • Postgraduate
        • Postmastectomy
        • Postoperative
        • Postsecondary
        • Posttraumatic

        See hyphens entry. 

      • Use a hyphen in these common Huntsman Cancer Institute "pre-" words:

        • Pre-existing

        Omit the hyphen in these common Huntsman Cancer Institute "pre-" words:

        • Preclinical
        • Preeminent
        • Preempt
        • Premedical
        • Premenopausal
        • Premorbid
        • Preoperative

        See hyphens entry. 

      • Never abbreviate. For capitalization guidance, see academic, professional, and government titles entry. 

        • First reference: President Taylor Randall or Taylor Randall, University of Utah president
        • Second reference: President Randall or the president

        Do not capitalize 鈥渇ormer,鈥 鈥渋nterim,鈥 or 鈥渁cting鈥 before 鈥淧resident.鈥

        See also vice chair/vice president entry.

      • Capitalize. May also use "the Office of the President" (note capitalization). 

      • No longer called 鈥淢edical Center.鈥

        • First reference: Primary Children's Hospital
        • Second reference: Primary Children鈥檚

      • Not 鈥減rinciple.鈥 Lowercase in most cases. 

        • First reference: principal investigator
        • Second reference: May use PI.

      • Never abbreviate as 鈥減rof.鈥

        See academic, professional, and government titles entry.

      • Only capitalize when used in the full official names of the four :

        • the Nuclear Control of Cell Growth and Differentiation (NC) Program
        • the Cell Response and Regulation (CRR) Program
        • the Experimental Therapeutics (ET) Program
        • the Cancer Control and Population Science (CCPS) Program

        Lowercase in all other cases. 

        See also department, clinic, and program names entry. 

      Q

      • Periods and commas: Always place inside ending quotation mark.

        • Correct: He said, 鈥淟et鈥檚 go.鈥
        • Incorrect: He said, 鈥淟et鈥檚 go鈥. 

        Colons and semicolons: Place outside the ending quotation marks.

        • Correct: I read a blog post entitled 鈥淟ung Cancer Risk and Prevention鈥; it was very informative.
        • Incorrect: I read a blog post entitled 鈥淟ung Cancer Risk and Prevention;鈥 it was very informative.

        Question marks: Place outside the ending quotation marks unless the question mark belongs within the quote.

        • Correct: Did she say 鈥渦p鈥 or 鈥渄own鈥?
        • Also correct: I said, 鈥淒o I need to go up or down?鈥

        See titles entry for use of quotation marks for titles of works.

      R

      • Acceptable to use on first reference and omit thereafter.

      • The group that oversees CCSG Programs. Includes Huntsman Cancer Institute鈥檚 CEO, CCSG program leaders, and other executive directors.

        • First reference: the Research Leadership Council (RLC)
        • Second reference: RLC

      • Use accent marks on both e鈥檚.

      • A geographic area with fewer than 100 people per square mile.

        See also frontier entry. 

      S

      • In most cases, omit when referring to specific academic divisions and/or departments and simply use 鈥淯niversity of Utah鈥 (e.g., the Department of Internal Medicine at the University of Utah).

        If there is a need to mention the School of Medicine, capitalized as a proper noun.

        • First reference: School of Medicine
        • Second reference: SOM

      • Lowercase (e.g., in fall, during summer).

      • Always hyphenate. 

        See hyphens entry.

      • Whenever possible, avoid 鈥渟enior鈥 or 鈥渟eniors鈥 in favor of person-first language (e.g., people aged 65 and older). 

        See also geriatric entry. 

      • Capitalize shared resource names as proper nouns and the words 鈥淪hared Resource鈥 when referring to a specific resource in a sentence (e.g., The Research Informatics Shared Resource specializes in databases). 

        Always reference as 鈥渟hared resources,鈥 not 鈥渃ore facilities.鈥

        See webpage for all official names.

      • When referring to cancer staging, lowercase and use Arabic numerals, not Roman numerals.

        • Correct: stage 0, stage 1, stage 2, etc.
        • Incorrect: Stage I, Stage II, etc. 

      • Lowercase 鈥渟tate.鈥 Usually, just 鈥淯tah鈥 is sufficient. 

      • Always capitalize state names. Use comma after a city and state (e.g., Huntsman Cancer Institute is in Salt Lake City, Utah, on the University of Utah campus). 

        See geographic locations entry.

      • Lowercase, one word, no hyphen.

      • Use the terms 鈥渟urvivor鈥 and 鈥減revivor鈥 (a person at very high genetic risk) with care, since not every person with cancer identifies with these terms.

        See battle metaphors and person-first language entries.

      T

      • Note the capital 鈥淭鈥 and no hyphen when used a noun (e.g., T cells or CAR T cells).

        Hyphenate when used as a modifier (e.g., CAR T-cell therapy).

      • Note hyphen and capital 鈥淭."

      • Each is one word and lowercased.

      • Use a dash, not parentheses, to offset the area code in phone numbers (e.g., 801-587-7767).

        Include a 鈥1鈥 before toll-free numbers (e.g., 1-800-555-1234).

        See toll free entry.

      • Not 鈥渢heragnostics."

      • Italicize the titles of full-length, freestanding works:

        • Books
        • Magazines (including Huntsman Cancer Institute Magazine)
        • Movies
        • Newspapers
        • Plays
        • Podcasts (including Delivering a Cancer-Free Frontier)
        • Record albums

        Use quotation marks for the following titles:

        • Blog posts
        • Newspaper and magazine articles
        • Scholarly articles and papers
        • Seminars
        • Songs

        Use quotation marks and capitalize only the first word of the title for the following:

        • Presentations
        • Speeches

        For agendas and schedules of Huntsman Cancer Institute events, use headline capitalization for the titles of talks, abstracts, papers, sessions, etc. 

      • Two words, no hyphen.

        • Exception: Hyphenate when used as an adjective (e.g., toll-free area code).

        See telephone numbers entry.

      • Not 鈥渢owards.鈥

        Don鈥檛 add 鈥渟鈥 to other directional words, such as 鈥渦pward,鈥 鈥渄ownward,鈥 鈥渇orward,鈥 and 鈥渂ackward,鈥 as well as 鈥渁fterward.鈥

      • When translating documents into other languages for patients and the public, street and building names should not be translated (meaning they appear as they do on actual signage), but logistical information should be translated. This is particularly applicable to maps.

      U

      • Spell out.

        • Exception: Abbreviate when used as a modifier (e.g., the U.S. Constitution).

      • Preferred term for demographic groups who receive fewer services than other groups.

        • First reference: the University of Utah
        • Second reference: the university or the U

        See .

        • First reference: 麻豆学生精品版
        • Second reference: U of U Health
        • Never: U Health

        See  

      • Not Utahan. The names for residents of other states in the area we serve are Idahoans, Montanans, Nevadans, and Wyomingites.

      V

      • Use active verbs and avoid passive voice.

        • Correct: The researcher studies鈥
        • Avoid: Studies were conducted鈥

      • Never hyphenate or abbreviate.

        For rules on capitalization, see academic, professional, and government titles entry.

      • The location of the second Huntsman Cancer Institute Comprehensive Cancer Center in the Mountain West. It is located in one of the fastest growing areas in the United States. 

        • First reference: Huntsman Cancer Institute Comprehensive Cancer Center in Vineyard
        • Second reference: Huntsman Cancer Institute in Vineyard or Vineyard location
        • Never: Vineyard campus

      • Use a defined voice with the following attributes to ensure Huntsman Cancer Institute is instantly recognizable to key audiences:

        • Amplifies discovery and innovation
        • Is inspirational and aspirational
        • Up the volume on our expertise
        • Speaks to what matters most to individual patients: their type of cancer

      • Abbreviate 鈥渧ersus鈥 as 鈥渧s.鈥 (lowercase, with period).

      W

      • Wasatch Front (two words, both capitalized) refers to the metropolitan area along the Wasatch Mountains in Utah from approximately Nephi to Brigham City.

        Wasatch Range/Mountains (two words, both capitalized) refers to the mountain range that runs 160 miles from the Utah-Idaho border to central Utah.

      • Use comma before 鈥淒C鈥 (capitals, no periods) and after if in the middle of a sentence.

        • Example: She graduated from the Howard University College of Medicine in Washington, DC, and now works for Huntsman Cancer Institute.

      • Lowercase.

      • Addresses can be followed by end punctuation. If an address must break between lines, split it directly before a slash or a dot that is part of the address, and do not insert a hyphen. Do not include 鈥渨ww.鈥 or 鈥渉ttp://.鈥

      • One word, lowercased.

      • One word, lowercased.

      • Not "wellbeing."

        • Exception: Use 鈥渨ellbeing鈥 when it is the official name of a department or clinic (e.g., Sexual Health and Wellbeing Clinic).

      • The name of both the writing program and the person who leads the program at Huntsman Cancer Institute鈥檚 Wellness and Integrative Health Center. 

        Note the capitalization and hyphenation. 

      X

      • Capitalize when used as a noun or adjective (e.g., an X-ray or X-ray machine ).

        Lowercase when used as a verb (e.g., The doctor x-rayed my foot).

      Y

      • Each is one word, no hyphen.

      • Use numerals for the year instead of spelling out. Use the full year (2025, not 鈥25) in general content. If abbreviating for the sake of space, begin with an apostrophe (note the direction): 鈥02. Avoid beginning a sentence with a year.

        When referring to a decade, no apostrophe is necessary before the 鈥渟鈥 at the end since it鈥檚 plural, not possessive: (e.g., the 1940s).

        See dates entry.

    Mission, Vision, and Guiding Principles

    Mission

    To understand cancer from its beginnings, to use that knowledge in the creation and improvement of cancer treatments, to relieve the suffering of cancer patients, and to provide education about cancer risk, prevention, and care.

    Vision

    Format as follows, noting the capitalization and formatting

    Passionate individuals and teams
    delivering a cancer-free frontier
    through scientific discovery and human touch

    Guiding Principles

    Format as follows, noting the capitalization and formatting

    Patient and community first
    United effort
    Excellence in all we do

    Talking Points and FAQs

    Huntsman Cancer Institute

    • Huntsman Cancer Institute at the University of Utah is an internationally recognized research center and treatment hospital. In addition to our flagship campus in Salt Lake City, we have a network of regional affiliate hospitals and community clinics, as well as a new location in Vineyard, Utah, slated to open in 2028.

      • We have an unwavering commitment to prevention, care, and the next cure.
      • We serve patients with all types of cancer who come from throughout the Mountain West and beyond, including Utah, Idaho, Montana, Nevada, and Wyoming.
      • We bring education and prevention messaging to communities throughout the region.
      • We pursue pioneering research and clinical trials in a relentless search for treatment improvements and the next cure.

    • Cancer doesn鈥檛 take a break and neither do we. Each person who walks through our doors becomes our family. That鈥檚 why we take the search for the next cure, and their care, personally. Nurses come in on their days off to see patients in treatment. Families will always remember the support we鈥檝e provided to them. Donors give their hard-earned money to support the search for a cure. Researchers dedicate their lives because they know the next breakthrough is possible.

    Huntsman Cancer Foundation

    • Huntsman Cancer Foundation is a functionally integrated 501(c)3, whose sole purpose is to raise funds to support the mission of Huntsman Cancer Institute.

    • Huntsman Cancer Foundation鈥檚 singular mission is to guarantee the future of cutting-edge research at Huntsman Cancer Institute. We invite all members of our community, from a single individual to a major corporation, to join in the work of eradicating cancer by generously donating to support pioneering research at Huntsman Cancer Institute. Thanks to the support of the Huntsman family, 100% of donations go toward cancer research, innovative treatments, and effective prevention strategies at Huntsman Cancer Institute.

    • Cancer does not discriminate. It can affect anyone at any time. We envision a time when cancer is eradicated altogether, and research is essential in creating that future.

      Thanks to research, many forms of cancer are now prevented entirely or diagnosed in their earliest, most treatable stages. Thanks to research, new treatments and interventions exist for advanced cancers. But there is still more work to be done.

      By funding efforts to better understand the beginnings of cancer and more effectively treat cancer, our community of donors helps relieve the suffering and improve the quality of life for cancer patients, survivors, and their families.

    Media Boilerplate

    The following boilerplate language is standardized text approved for use in Huntsman Cancer Institute communications materials, include marketing and public affairs collateral. Reusing standardized language across various materials can ensure consistency in how we describe ourselves as an organization and how others鈥攊ncluding news organizations鈥攕hould refer to us.

    See Mission, Vision, and Guiding Principles for language on Huntsman Cancer Institute鈥檚 priorities.

    About Huntsman Cancer Institute at the University of Utah

    Huntsman Cancer Institute at the is the National Cancer Institute-designated Comprehensive Cancer Center for Utah, Idaho, Montana, Nevada, and Wyoming. With a legacy of innovative cancer research, groundbreaking discoveries, and world-class patient care, we are transforming the way cancer is understood, prevented, diagnosed, treated, and survived. Huntsman Cancer Institute focuses on delivering the most advanced cancer healing and prevention through scientific breakthroughs and cutting-edge technology to create pioneering cancer treatments beyond the standard of care today. We have more than 325 open clinical trials and more than 300 research teams studying cancer. More genes for inherited cancers have been discovered at Huntsman Cancer Institute than at any other cancer center. Our scientists are world-renowned for understanding how cancer begins and using that knowledge to develop innovative approaches to treat each patient鈥檚 unique disease. Huntsman Cancer Institute was founded by Jon M. and Karen Huntsman.

    About 麻豆学生精品版

    麻豆学生精品版 is the state鈥檚 only academic health care system, providing leading-edge and compassionate care for a referral area that encompasses 10 percent of the US, including Idaho, Wyoming, Montana, and much of Nevada. A hub for health sciences research and education in the region, U of U Health has a $492 million research enterprise and trains the majority of Utah鈥檚 physicians, and more than 1,670 scientists and 1,460 health care providers each year at its Colleges of Health, Nursing, and Pharmacy and Schools of Dentistry and Medicine. With more than 20,000 employees, the system includes 12 community clinics and five hospitals: University Hospital, Huntsman Mental Health Institute, Huntsman Cancer Hospital, University Orthopaedic Center, and the Craig H. Neilsen Rehabilitation Hospital. For 15 straight years, U of U Health has ranked in the top-tier of US academic medical centers in the rigorous Vizient Quality and Accountability Study.

    Social Media

    Social media can be a useful tool for expanding Huntsman Cancer Institute鈥檚 reach as a globally recognized and trusted research center and treatment hospital. Social media can help tell the inspiring stories of the people and programs that make Huntsman Cancer Institute a leader in revolutionary cancer care while supporting our mission to provide education about cancer risk, prevention, and care.

    Programs, departments, and individual faculty and staff members should evaluate what, if any, social media are appropriate for their communication needs as well how the various social platforms can be used to make information accessible, share groundbreaking research, and build relationships with community members.

    Below is a set of guidelines and best practices to optimize social media efforts for and on behalf of Huntsman Cancer Institute as well as for personal use by faculty and staff.

    Huntsman Cancer Institute

    Official Social Media Accounts

    We are committed to providing accurate and timely information through our official social media channels. Please note that the following accounts are the only official social media profiles for Huntsman Cancer Institute.

    Bluesky

    Facebook

    Instagram

    LinkedIn

    TikTok

    X

    Formerly known as Twitter

    YouTube

    Huntsman Cancer Institute

    Program Accounts

    HIAYA

    Instagram:
    X:

    PathMaker

    Instagram:
    X:

    Wellness and Integrative Health Center

    Facebook:  

    Thyroid and Parathyroid Tumor Program

    Instagram:

    Guidelines for Institutional Accounts

    • Make sure all information is accurate. Link back to the original source whenever possible. Refrain from publishing content that contains slurs, personal insults or attacks, profanity, or obscenity. Avoid any conduct on a social media site that would not be acceptable in Huntsman Cancer Institute workplaces.

    • Official social media accounts should provide contact names and email addresses or correct website URLs that point back to Huntsman Cancer Institute web properties.

    • Be careful not to reveal confidential information about Huntsman Cancer Institute patients or employees. Always obtain permission from individuals featured on social media posts.

    • All social accounts should follow University Information Technology鈥檚 (UIT) . Keep the number of administrative publishers to a minimum and have rules in place for managing login credentials. Don鈥檛 share your social media passwords around the workplace or classroom.

    • Huntsman Cancer Institute social accounts should provide content that is accessible to as many people as possible. When possible, add text descriptions to images, transcribe audio, and add captions to videos.

    Guidelines for Personal Accounts

    • Even when you're off-duty and using personal accounts, if you list your workplace in your profile, you're implicitly representing Huntsman Cancer Institute and the University of Utah. Therefore, it's crucial to follow the鈥疷niversity of Utah's . All faculty, staff, and student employees must comply with relevant laws, regulations, policies, and professional standards.

    • When posting about Huntsman Cancer Institute and/or work-related matters, it is important to be transparent about your affiliation with the institute. Be sure to identify yourself with your name and affiliation to the university when contributing your personal comments and statements on a Huntsman Cancer Institute-managed social media property.

      Examples of disclosure methods include having Huntsman Cancer Institute or a link to a bio or 鈥渁bout me鈥 page in your profile, or a statement in the post itself, such as 鈥淚 work for Huntsman Cancer Institute, and this is my personal opinion.鈥

      Posts that don鈥檛 mention work-related topics won鈥檛 need to reference your relationship to Huntsman Cancer Institute.  

    • Always protect the confidential or personal information of Huntsman Cancer Institute patients. Read more about .

    • When referencing our workplace, always use 鈥淗untsman Cancer Institute鈥 to avoid confusion with other programs or buildings in Utah with the name 鈥淗untsman.鈥

    • Direct people to their care team or Huntsman Cancer Institute's Cancer Learning Center for guidance.

    • When posting content related to Huntsman Cancer Institute, remember that you represent the institute and its brand to anyone who may see your post. For more tips on how to post thoughtfully, see the 麻豆学生精品版鈥檚 . 

    Questions

    Huntsman Cancer Institute's Communications Office oversees brand and logo use. Request brand approval before you publish, print, or produce materials using our . If you have any questions, please contact us:

    Meredith Vehar, MPA

    Director, Communications
    allc@hci.utah.edu